The Northampton Saints are a world class, professional rugby team playing in the English domestic premiership league. They attract in excess of 15,000 fans at home games, with games regularly aired on live television. In 2017 the Saints approached Belmont Press to utlilise our wide format printing services.
They wanted to completely refit their ground with updated signage, hoardings and wall decals. In addition we were commissioned to put together a show stopping piece on the main stand, in partnership with their leading sponsor, Church's Shoes.
Wide format printing brief
The project window was time critical. There was a large amount of work involved, which couldn't start until the completion of the last home game in May 2017. It was also a no fail installation completion date before the first home game of the following season, in early September 2017.
The Belmont Press wide format printing team worked closely with Church's and the Saints throughout the project. We were issued with imagery from their stock photography and put together a design which was a good fit for the 130m x 3m space required.
The solution and result
Our installations team started off by building a frame to attach to the rear of the stand, before fixing 3mm white di-bond to which we could apply the printed graphics. We then set the wheels in motion, printing out the imagery onto 900mm x 3m strips of self adhesive vinyl. Our team then got to work applying the graphics, smoothing out the bubbles and joining the edges to create the finished article. The project was completed on time and on budget. It forms an impressive backdrop visible to all visiting fans as well as viewers from around the world on Sky Sports and the BT Sports channel. The durable and striking display has weathered superbly and is still in place for the 2021 season.