Printed banners

Cinch case study


Cinch is a nationwide, online car retailer, making it easy for buyers to purchase cars via their website and delivered directly to their clients front door. They are also one of the leading sponsors of premiership rugby club, the Northampton Saints.

In early 2021, Cinch approached Belmont Press to install a number of giant decals and printed banners at the Northampton Saints ground, to showcase their partnership with the club and help convert the stadium to the rebranded 'Cinch Stadium'.

The banners were required along the roof line of one of the stands and dotted internally, at key points around the stadium. All the materials needed to be durable and, in some areas, all weather proof.

Onsite challenges

The elements to be installed within the stadium, were not always a straightforward fit. The positioning of the external banners meant they would be exposed to all elements and the height meant they would be particularly exposed to high winds. Cinch also required their logo to be laser cut out of aluminum and placed at the entrance of the players tunnel.

Our large format print team utilised a combination of our flatbed printers and brand new laser cutting technology to achieve the high quality results required. Our Installations team also utilised scaffolding, a cherry picker and a scissor lift to ensure safe access to the highest parts of the stadium.

A durable all-weather material was chosen for the banner, and our installations team fabricated custom brackets before stringing the steel cables from which they mounted the banner. For the remaining roofline graphics, an outdoor long-life self-adhesive was used to mount onto the hoardings.

Printed banners

The result has seen the Cinch branding displayed in prime positions throughout Franklins Gardens (now named The Cinch Stadium). The giant printed banners are also strategically placed to be picked up by the Sky Sports production team from all angles.

The rigid media installations are imposing, displayed throughout the external parts of the ground underneath the Saints black, green and gold colours. The laser cut Cinch logo at the opening of the players tunnel is the centerpiece, with the lettering being mounted onto the company's brand purple.

As Northampton's leading large format print partner, it has been our pleasure to work with Cinch and The Saints to help tastefully convert this historic stadium and famous Northamptonshire landmark.

Wide format printing

Northampton Saints

Northampton Saints

The Northampton Saints are a world class, professional rugby team playing in the English domestic premiership league. They attract in excess of 15,000 fans at home games, with games regularly aired on live television. In 2017 the Saints approached Belmont Press to utlilise our wide format printing services.

They wanted to completely refit their ground with updated signage, hoardings and wall decals. In addition we were commissioned to put together a show stopping piece on the main stand, in partnership with their leading sponsor, Church's Shoes.

Wide format printing brief

The project window was time critical. There was a large amount of work involved, which couldn't start until the completion of the last home game in May 2017. It was also a no fail installation completion date before the first home game of the following season, in early September 2017.

The Belmont Press wide format printing team worked closely with Church's and the Saints throughout the project. We were issued with imagery from their stock photography and put together a design which was a good fit for the 130m x 3m space required.

The solution and result

Our installations team started off by building a frame to attach to the rear of the stand, before fixing 3mm white di-bond to which we could apply the printed graphics. We then set the wheels in motion, printing out the imagery onto 900mm x 3m strips of self adhesive vinyl. Our team then got to work applying the graphics, smoothing out the bubbles and joining the edges to create the finished article. The project was completed on time and on budget. It forms an impressive backdrop visible to all visiting fans as well as viewers from around the world on Sky Sports and the BT Sports channel. The durable and striking display has weathered superbly and is still in place for the 2021 season.