Cinch is a nationwide car retailer. Cars can be bought online and delivered to your front door. They are also one of the leading sponsors of premiership rugby club, the Northampton Saints.

In early 2021, Cinch approached Belmont Press to install a number of giant decals and printed banners at the Northampton Saints ground, to showcase their partnership with the club.

The banners were required along the roof line of one of the stands and dotted internally around the stadium. The material had to be durable and, in some areas, all weather proof.

Onsite challenges

The installation itself wasn't a straight forward one. The positioning of the external banners meant they would be exposed to all elements and the height meant they would be particularly exposed to high winds.

Our large format print team utilised a combination of scaffolding, a cherry picker and a scissor lift to ensure safe access to the highest parts of the stadium.

A durable all-weather material was chosen for the banner, and our installations team fabricated custom brackets before stringing the steel cables from which they mounted the banner. For the remaining roofline graphics, an outdoor long-life self-adhesive was used to mount onto the hoardings.

Printed banners

The result has seen the Cinch branding displayed in prime positions throughout Franklins Gardens. The giant printed banners are strategically placed to be picked up by the Sky Sports production team from all angles. The rigid media installations are imposing, displaying throughout the external parts of the ground underneath the Saints black, green and gold colours.