B&Q
B&Q are a household name – they are the leading home improvement and garden retailer in the UK and Europe. In late July 2024, colour variations over their range of brochures led them to seek the support of Belmont Press. Joe Billingham attended an initial consultation meeting at B&Q headquarters in Eastleigh, to discuss their immediate requirements and explore the areas of concern that troubled the marketing and design teams.
B&Q have a suite of publications following a brand palette with colour consistency vital to maintain brand cohesion and integrity. Joe detailed the Impress Bar technology that is in-built within our state-of-the-art Heidelberg print presses. This technology measures and records colour every 7 sheets automatically re-calibrating to achieve colour continuity throughout the entire print run. Within a week, Belmont Press was awarded a the contract to produce the company’s flagship kitchen brochure. This was a large requirement for 125,000 copies of a 196pp PUR bound publication.
Brand consistency
Lee Cameron, the dedicated account manager assigned to B&Q, immediately placed the paper order with our approved suppliers which arrived the next day to avoid any potential supply issues. As requested by the B&Q team, artwork was sent to Lee to action a machine wet proof. This would allow the design team to view a selection of colour critical pages produced on the actual paper and press used for the main print run.
Upon supply and approval of the scatter proofs for colour, the full kitchen brochure artwork was flight checked and Lee gave our repro team instructions to correct the spine width. A PDF proof of the full publication was sent for approval and swiftly passed to release to press. Due to the colour critical and sensitive nature of the project, arrangements were made for the B&Q team to come to Belmont Press to press-pass the project live in production.
A long lasting partnership
During the live press-pass both Joe Billingham and Lee Cameron attended to the B&Q team, explaining technicalities and offering advice during the process. The press-pass in total extended for two days as each of the 13 text sections was scrutinised individually. Some colour tweaks could be made directly within the press settings, whilst others were referred to our in-house reprographics team to adjust within the artwork files. These were then re-entered on press to ensure the colours met the exact requirements needed.
A brand colour standard has now been achieved and set, and a programme created for all presses which will be used for all future literature produced on behalf of B&Q. Joe Billingham personally presented file copies of the kitchen brochure to B&Q’s Directors at their Eastleigh headquarters which was met with positive feedback. Lee Cameron has since successfully managed and produced several other projects received from B&Q’s marketing contacts. The Belmont Press team met the very specific needs of B&Q with professionalism, and assured quality and delivery management. We look forward to developing this relationship further, enhancing our reputation as a reliable, reactive, and trusted print partner.