With over a decade having passed since London 2012, we look back fondly, and with pride, at the part we played in helping to deliver a successful Olympic Games. In 2010 Belmont Press took part in the formal tendering process to be awarded a place on the official print partners framework. After an in-depth review, we were successful in our bid to provide the games with a brochure printing service as well as event guides, ticketing guides, large format items and signage.
Midway through 2011 LOCOG (London Organising Committee of the Olympic and Paralympic Games) started to produce literature in preparation for games commencement in June 2012. While the requirements started off at a slow pace, Belmont were quickly established as LOCOG's favoured 'go to' partner for the vast majority of their printing requirements.
One of the largest and most important print projects that LOCOG required was the London 2012 Official Ticketing Guide. This A4 4-colour 64pp publication (plus 4pp cover) allowed the public to understand the ticketing process and order tickets via post. It was the first major visible publication of the Games, and over 2.6 million copies of the guides were printed and distributed all around the country.
Once we had printed the guide we quickly invested in a second HP Indigo digital press in preparation for the surge in requirements going in to 2012. The year kicked off with two more major projects: -
For every ticket bought at the Games, a spectator guide to the relevant sport was required. This A3 publication, folded to DL size, provided information about the event and venue. There were 63 variants, each one referring to a different Olympic or Paralympic sport.
Additionally, all tickets were to be delivered in a bespoke ticket wallet, totaling nearly 2 million copies, all of which were printed and finished in-house at Belmont Press. The ticket wallet was the first branded item that each spectator saw when receiving their tickets, so they needed to be of the highest quality.
During a 12 month peak period for London 2012, Belmont Press worked on over 650 different projects with LOCOG, many of which came with a 24 – 48 hour no fail deadline.
Our lithographic brochure printing and digital print offering to the Olympic Games was, along with the games itself, a huge success and remains a project that we are exceptionally proud to have been a part of.